Hey there, I’m Erika a problem solver and designer.

My story

I have been working in the design industry for over 15 years, always looking at ways to learn and grow.

I studied design at university and then landed my first job as a graphic designer, after discovering a passion for all things online and an early obsession with usability and user goals I moved across into web design, taking positions as digital art director overseas. In recent years I have targeted my focus on projects working as a user interface and user experience designer. I now design products which are based around user research, design and validation.

I am passionate about practicing a user centred approach to design. Always working to discover the best possible experience for potential and existing users by addressing their goals and needs. But importantly also not forgetting the importance of balancing business goals that need to be met.